We don't do anything to-- Let me step back.

One, if you've applied, thank you, if you've gotten your verification, congratulations. If you haven't, don't despair, there is a way to fix it. In some ways, it is easier to fix than the way we used to do verifications where you would actually have to go and purge your bot or inauthentic followers to be able to get that verification. We don't do anything to-- Let me step back. One, if you've applied thank you, if you've gotten your verification congratulations if you haven't don't despair there is a way to fix it. In a lot of some ways that is easier to fix than the way, we used to do verifications where you would actually have to go and purge your bot or inauthentic followers to be able to get that verification.

A lot of what the Verified Reach is built off of is the reach, impressions, saves, engagement numbers from your business Instagram account. You want to focus on reaching more of your audience. The the easiest way to get verified is to increase the amount of your audience that you're reaching. You may throw your hands up and say, "Well, I can't do anything about that. The algorithm hates me."

We've said before, the algorithm is not predatory. It doesn't just pick people, it doesn't like and make sure that nobody sees their content. It doesn't hold grudges. It is an algorithm, it's an equation. I think it's a pretty fair equation. Content that does better in the first few minutes of posting gets served to more people, gets more engagement. It is a very simple cycle. I was just in Prague last week. Most of my posts got, I think, like, 500 likes. One of them got 1,000. That one that got 1,000 got double the reach.

Now, if I actually cared about this and I was like, "Okay, I want to figure out how I can create content like that that's going to drive that kind of reaction every time," I would probably grow a lot faster. There is a way to fix that. If you didn't get verified, you can take a couple of months and you can come back and reapply. Just drop us an email to Support and we can clear your account and let you try again. Focus on those reach numbers, focus on trying to get your content in front of more people.

In general, the amount of followers you have is going to become decreasingly important over the coming year and years, especially in so far as your relationship with Fohr is concerned. We are essentially deprecating follower account as the number that we're using to figure out what we're going to pay people and what we're reporting on the success or failure of our campaigns so we're using reach, impressions and saves and things like that to come to those numbers.

I would encourage you to stop obsessing about your followers and start obsessing about how many of them you're actually reaching because that's going to be the metric increasingly that matters and if you're reaching a large percentage of your audience, Instagram is going to serve that content to discovering more. You're going to get more followers. It's all a cycle if you just focus on that number instead of the follower count. The follower count will come so you don't have do loop giveaways, you don't have to do all these bullshit. That doesn't actually drive real authentic growth. Focus on your reach numbers, the rest will come.