One, in business, I generally find that honesty is never really a bad thing. I think if you said, "Hey--" Let me step back. One, I question slightly the premise. While I do think that you are getting reach and impressions and saves and interactions on posts for days, I'd say 90% of the value and the eyeballs that are going to see your post see it in the first day.

If it were me, I would send it to them because they're looking to see it, and I would say, "Hey, so you know, my feed, I generally continue to get a good amount of views and impressions and things like that for days after, so I'm going to send you another one of these in a couple days. If you're doing any final reporting to the client, it would be awesome if you could wait a few days just so I can get all the impressions and everything into that report." That's good for the client, that's good for you. You want the highest numbers that you can possibly get.

I would just be honest there and say it generally it takes a couple of days. I don't think you need to say like, "Because I have an authentic following," or "because it's organic, it's taking longer." You just say, "From my account, I generally am getting impressions and views for three days. Here's where we're at now. I'm going to send you something else in two days. If you could hold off, that would be awesome, if not, I totally understand." If they're pushing you really hard, it's probably because they're being pushed really hard by someone else.

If you're a campaign of 30 people and everyone else sent their insights in after 24 hours with no note about needing a couple of days and you're the only one who didn't, it's not that it can look fishy, but I think you would maybe be a little eye-rolley. Maybe like, "Come on. Just send me the fucking insights." Be honest, tell them they'll have it in a couple days and try and train them so that the next time you work with them they know that it's going to be three days and not one.

We talked about this a couple of shows ago, I don't know, but about performance recaps. You should absolutely be sending it. You should definitely be sending screenshots of your insights. Go back a few episodes, I lay out exactly what you should be doing in those performance reviews. I've gotten a few from influencers that look great. I'm happy to critique them if you send it my way. I'll eye it over and send some feedback if you want to email it to me, but that should be standard, you should be doing that for everyone.

Let's say you usually get 10,000 impressions on your photos and this time you got 5,000. I always try and get in front of what went wrong. Again, go back to honesty. I would send it to them and I would say, "Hey, full transparency, this post did not perform as well as I would have liked. I usually get twice as many impressions as this. I'd love to make it up to you with another post in the next couple of days. When are you pulling this report together? Because I would like to get another post in there so that I can give you guys what I would be more comfortable with saying was my best work."

I joke about it here in the office. I always say it like, let's 8-mile them. You know at the end of 8 Mile when Eminem, he's in the rap battle and he says every single insult that the guy's going to say to him and shuts it down, I always tell the team, "Do the same thing." Take the thing they're going to say, say it first, and provide a solution, so, "Hey, my impressions were much lower than they usually are. That doesn't make me happy, so here's two options, I can give you one static post or three more stories and that should get us to where I would feel more comfortable with." Always good to get in front of that stuff.

Look, even though you're like, "I'm doing a free post," or "I'm doing this extra stuff," I cannot stress enough how far that would go with a client. If you came out and said, "Hey, this didn't do as well as I like, I'd like to make it up to you," they could just be like, "You're fine. Thank you so much." If they say, "Oh, my gosh, that would be amazing," you're making yourself look amazing and you're making them look really good because they get to go to their boss and say, "Oh, and we got some bonus posts out of this person." They're probably not going to say you got bonus posts because you didn't perform well, it's just going to look like bonus posts.