• If you want to, there's no excuse not to try and do something. When I started publishing stuff on the Internet many, many years ago, I did so because Tumblr was the first tool that made it possible for someone that was not a coder, wasn't going to buy WordPress theme to have a blog, it felt really low touch.
    You just picked a theme and started publishing. Tumblr still exists. Obviously, there's great themes out there if you want to start a blog, you can do it on Squarespace. You can do it on WordPress. There's Exposure, which my friend runs. If you're a photographer, that's great. You can start a newsletter with MailChimp. You can start something with Substack. You can do something interesting with Twitter. You can start a TikTok, you can start doing something on YouTube.

    There is no end to how you can diversify but coming off that last question, you got to make sure that those messages are unique and that they are built for that platform and that they make sense in that platform. Too many people, say, "I know I need to diversify. I know I need to try new things, do something new, get off Instagram. My whole future is tied up in Instagram." The frustrating thing is you talk to them three months later and you're like, "What's going on?" They're like, "I need to do something. I should start a blog. I should start a newsletter."
    Three months later, same thing. You just sometimes have to just do it. I find that sometimes it is helpful to try and break those big goals into little ones and say, "I know I want to start a newsletter." Easiest way to do these things is to try and break it into smaller goals that get you to the eventual one. Building out a newsletter. If you just were going to do that and you said, "I need a strategy. I need a designer to help me design the newsletters. I need to write at least my first five newsletters. Then I need to figure out how many people to sign up for the newsletter. I have to get that populated. Then I'm going to have to sign up for MailChimp, get all that coded and then I'll send it out."

    That sounds exhausting. I understand why you wouldn't do it because you're not getting any money for this right away. It's a big pain in the ass. What if instead you said, "I'm going to go to my Gmail, I'm going to pick a hundred names of my friends and some brands I've worked with, I'm going to send an e-mail. What my newsletter would be if it didn't have HTML and all those things, I'm going to just send an e-mail to a hundred people and I'm going to see their response."
    At the end of it, I'm going to say, "This is something I'm considering, did you enjoy this? Do you think like would love any feedback right back if you have anything?" Maybe 20 people write back and said, "I love this. This was amazing, you should do it." Okay, there you go. Now you have some momentum. You've put something into the world and you've tested it and you've seen if people actually like it. Then you can move forward. You have to try and find what in the startup world we call an MVP, a Minimum Viable Product. What is the absolute minimum you can do to test this thing?

    If you were testing a blog, do you have to even start a blog or could you start writing longer captions by writing a story and putting it as a carousel in an in-feed post. There are ways to test these things without going out and hiring someone for $10,000 to build you a blog. Minimum viable product, you test it, you validate it and then you invest in it. It's a good way to get off your ass and just try this stuff and realize that at the end of the day nobody fucking cares.
    None of us are a big enough deal where there's so much scrutiny that if you put out something that's not professional, all the world will shake and come undone. Zeus from the clouds will throw one of his thunder bolts down and strike you down for daring to send out an e-mail that wasn't designed well. Nobody gives a shit. We're trying stuff here, this is the Internet. You should be able to experiment. If you feel like you can't, that's a personal problem. It's a mindset problem, you have to let go of it.

    I'm a perfectionist, I love things to be perfect, but I'm pushing the team all the time to put out stuff that's not perfect, to move faster so we can learn and we can chase perfection. Ideally, you never get there. As the saying goes, perfection is the enemy of progress and it is often better to do than to fiddle around and try and do it perfectly. I will say unless you're like a bridge builder, in which case I would definitely focus on doing it perfectly, but outside of that, you're good to go.
    Episode #183
    - Instagram alternatives, leveraging demographics, bespoke content