Now, I have not watched both. I have a little bone to pick, this is annoying, the internet can be annoying sometimes. I was on my trainery-- I ride the bike inside in the winter, and I was going to watch one while I was on the bike.
I didn't want to watch both because I have a fucking life, I'm not watching two documentaries on the same thing. So, I typed in, "Which one is better? Should I watch the Netflix or the Hulu one?"
There's 10 articles from BuzzFeed and Vox and all these places, nobody answers the fucking question. They all say how they're different, the benefits of this one versus this one. No one just says, "Watch this one, not the other one." I watched the Netflix one. I've heard that that one is better, but maybe I'm also biased. Maybe, I'm just blocking out everyone who says the Hulu one is great because I can't dedicate two more hours of my life to watching a sociopathic rich kid steal a bunch of people's money. That is only something I can dedicate an hour and a half of my life to.
What do I think of it? Listen- [chuckles] I don't know anything about this Billy guy. I assume he comes from like a rich family. Do we know anything about him?
He has to. That kid fucking reeks of generational wealth more than anyone I've ever seen in my life. He is the most entitled, smug-- I have met that guy-- Like him, not him, I've never met with him, but I feel like I've met that guy like 20 times in New York. And everyone being like, "Oh my gosh, he's the most amazing entrepreneur, he's so incredible." The second he opened his mouth, I would be like, " You're a fucking bullshitter, and I'm steering clear as far as is humanly possible."
I've tried to put a birthday party on in the time that they tried to put a festival on, it had to be fairly clear to everyone that this was absolutely never going to work. Now, I digress. It is a good piece of disaster porn. It is just so satisfying to watch these guys fall apart because they're such hateful characters. There's nobody likable in the entire documentary, essentially, except the older guy who is essentially trying to make it all work. He is super likable.
And the woman who works at the restaurant, who got her money back which is great. She is very likable. All the people that are from the Bahamas were all incredibly likable and super chill about getting stiffed with all their money. I'm glad they're getting their money back, I'm glad she's getting her money back. Anyway, you should definitely see it. What are the implications for the influencer space? One, I think it's a pretty clear example that this shit works, okay? Like their marketing was solely influencers. and they sold out a very expensive music festival in like a day. Okay, one, obviously this shit works, right? Influencers, all that, this works. We, we meaning influencers, did what they were supposed to do, they sold the tickets, awesome.
I do think it brings up a bigger point that the brands that you work with and the things that you promote, these things do have consequences. And, I think that most influencers I have met are conscientious?
Are conscientious, thoughtful, caring, they really care about the brands that they talk about. I think it is a very clear example that there are consequences to the things that you do. In this case, promoting a brand that might be defrauding people, that might not be able to live up to the expectations has consequences. While that is, on the scale of fucking crazy, way all the way over here, it's not too dissimilar than promoting a skincare brand that has all these claims that they do all these amazing stuff when it actually doesn't. I encourage all of you to do your research on your brand clients, especially if it's a brand you haven't heard of, do your research. It only takes a quick Google search of the name. Billy's business, he left a stream of fraud and bankruptcy and shit behind him.
It wouldn't have been too hard to do a little research and see that like everyone from his credit card company was suing him and complaining. That he had built a business on these lies and these things that he couldn't actually deliver on. He was selling floor seats to Beyoncé for $100 when they're going for $1000, and then all of a sudden, the tickets disappeared an hour before the event. Do your research, especially if it's a newer brand. I think in general, influencers didn't get pegged for this thing, but if you are involved in false advertising, and you put a message out there that is not true, the FTC can come after you. They can bar you from doing any advertising for years, and they can ruin your livelihood.
The defense that, "I didn't know," doesn't work. It's like if you break the law, and you say, "Well, I didn't know a was the law." Well, it doesn't preclude you from having to adhere to the law. It is your job to know what is legal and what is illegal. That is not a defense, you can't be like, "Sorry, I was blackout-drunk, officer, while driving. I had no idea that that wasn't allowed." You can't do that. In the same way, if you are promoting a brand that is fraudulent, it might come back on you, and you might get hit with a lawsuit and a-- What's the word I'm looking for? And a judgment from the FTC that could completely ruin your ability to continue to do the things you do to support yourself and your family.
So be careful, be especially wary of new brands that are promising a lot of things, and be wary of the scams out there. There's that big article going around about the woman who is scamming influencers and promising these big contracts and deals and getting them to send her money.
I think, Olivia Lopez just posted she got targeted by this person. They were telling her that she was going to shoot the Winter Olympics or the- sorry, the Summer Olympics in Japan, but they needed her to send money so they can get this thing and they would pay her back.
This is a fairly large scam that's been going on for a while but seems super legit. She said this woman is using a legitimate name from a legitimate person in New York City. She is great with impersonations in voices, and she has matched the voice exactly to the people she's impersonating.
Just be careful. The world is full of scammers. Do your research. You don't want to be responsible for getting your followers to spend their hard earned money on a product that cannot deliver what it says it can. It'll so detrimental to your overall brand equity that it can't be worth whatever money they're paying you in the short-term.
That, I think, is the big lesson from this festival is to know your partners more and follow your gut and really, only work with people that you trust, who you feel have integrity and can actually do the things that they say they're going to do. Also, generally, steer clear of con men and women.
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