• I think, at its core, Facebook-- I will use Facebook as a proxy for this. It was created to help people connect, and specifically, it used photos to help people stay connected and to their friends, to their loved ones. Obviously, as social media expanded, it expanded outside of that small group of friends that you had, and now, it is, obviously, what you guys know as it is today. Has it made us narcissistic? I don't think so.

    I think that we are narcissistic self-centered beings in general. It just has given people a platform and it's made building a platform a lot easier. To get famous, years ago, you had to be exceptionally lucky, exceptionally gifted or have really good genes and just be incredibly good-looking. [chuckles] It has democratized with social media that like getting fame. There's also now all of these little levels like you can have 5,000 followers. 5,000 followers is not a small amount of strangers following you but 20-30 years ago, you couldn't really build an audience of 5,000 and be known in that community for just being you.

    I think that it may feel like we're more narcissistic because media has become shifted to be about a person and that individual's point of view, but I think, if anything, Instagram and all of these things is a reflection of what was already there which is that we are self-involved, self-centered creatures who really only care about ourselves. Not that Instagram has turned us into self-centered, self-involved creatures that only care about ourselves. I think chicken-or-egg, I think the narcissism came before Instagram. Instagram is just shining a light on that.

    I'll say it one more time. It's just like making sure a way to avoid that is just asking yourself before you post, "Is this something that is just going to make me feel better or is this something that my audience is actually going to enjoy?" You don't have to make your feed all about you. You can do things for good. I see more and more influencers out there doing work for charity, using their feed to talk about social issues, to talk about politics, to talk about people that don't have a voice, lending that platform to those people.

    You can do that, you can buck the trends, you can do more than just get yourself free clothes and get money.
    Episode #131
    - Brand Leaders, Quitting Influencing, Initial Contact to Brands