How often should you be posting about things that you're interested in that are outside of your initial focus that you started the account for? We've talked about this a few times, I think. You are a dynamic, interesting, hopefully, multifaceted person. I think that if you're interested in something, you should talk about it. I think you shouldn't expect your audience to initially and immediately be interested in it as well.
I think you have to give them a reason to listen to you. If I think that you're great at beauty tips and I love what you're able to do with makeup and I love the way you do your makeup and I follow you for that reason, I don't instantly want to follow, I don't instantly want to cook the things that you're cooking. That's not why I've followed you so I don't care, but you made me care about beauty so presumably, you can make me care about cooking as well. You can make me care about your workout plans. You can make me care about your children.
You can get there but it is not a given. You don't just have the same authority in those other verticals that you have and the vertical you've been working in for years and years. You have to roll it out slow, you have to be consistent. I think you have to do more explaining. I would use longer captions to try and set some authority and let people know you actually know what you're talking about.
What I hate is when influencers feel like, "I'm a fashion influencer but there's a lot of money in beauty so now, boom, I'm a fucking beauty influencer." It's like, well, no, you're not. You're a fashion influencer who is trying to make money hawking beauty products. There is a pretty big difference there. If you're going to go into another vertical, I would, one, not do any sponsored posts for at least six months, two, make sure you know what the fuck you're talking about. That's really the only two things I would focus on. Spend six months trying to build trust with your audience and actually get them to believe that you know what the fuck you're talking about and thus, they should listen to you.
Once you get there, go make your money once you have their trust. Go work with brands but it's not going to work if you just jump into another vertical to make money or because your growth has stalled somewhere else. You have to build that expertise. You cannot influence someone if you don't know more about that thing than they do. That's the kind of long and short of this whole world. You are not going to be able to influence someone if they don't think you know more than them. Why the hell would they listen to you otherwise?
- New Influencers, Improving Reach, Introducing New Niches