• We get this question a lot. Can a new influencer make it? Is it too late if I'm starting out today? I've used the Rolling Stones as an example before but let's use the Rolling Stones as an example again. Rolling Stones, The Beatles rose to fame at the same time. They had different kinds of music but they were incredibly dominant in the music scene for a long time.

    Did anyone raise their hands, throw them up in the air and say, "Well, that's it. No new music. We'll never have another popular band again. The Rolling Stones and The Beatles exist so we might as well just hang our fucking hat up and never create any new music ever again." No. Of course, nobody said that because that would be a fucking ridiculous thing to say and it's ridiculous to believe that new influencers cannot get popular, cannot rise to prominence today. Do other people have a head start? Yes. Are they vulnerable? Absolutely.

    The world changes and it's hard to see those changes from the top of an industry. I think that in a lot of ways, the only way to see where things are going a lot of times is being on the ground level and scraping around in the mud and trying to figure out and make it work. There will be new influencers, there will be influencers who dethrone as it were those influencers who are at the top right now.

    A lot of those people probably haven't even started an Instagram account yet so it could be you but probably time to get to work and stop complaining and thinking that there are no new influencers and I can't make it because you can. Look, I talk about Tess all the time. Well, no, I think Tess is a good example of just-- A couple of years ago, she's like a micro influencer or a photographer. Growth has been crazy. I just think that there is always a chance to find your way to the top. What other influencers have grown recently?

    Another good example is our friend Double3xposure down in Atlanta. I think she grew a bunch probably back a year ago but she's on all the campaigns with the big influencers who've been around for five or six years. She came out of fucking nowhere, was doing something a little bit different and has captured some attention and has been able to put herself on that level with everyone else.

    Right now, she's on a trip with Proenza for their Arizona fragrance, I just noticed, and she's there with all the all the big influencers. A year ago, a year-and-a-half ago, no one really heard of her. I think that there are stories out there of people who had been able to catapult themselves into that upper echelon pretty quickly so next one could be you.
    Episode #123
    - New Influencers, Improving Reach, Introducing New Niches