Well, one, don't point the camera to yourself. I would say that is probably the easiest way to avoid it. In all seriousness, you're right. Most accounts are about the owner of that account. That is not just because people are self-involved, but that's the stuff that does really well.

Photos of you are probably the thing that does best on a feed. People like to see the person behind the camera or whatever it might be, but there are a lot of very successful accounts out there that don't have a face to them that aren't all about the person running that account. I think in those cases you have to have some skill or talent that is interesting in itself.

It is not easy to live a life that is so interesting that people want to follow you. It's not easy to have style, to be able to put together looks every day that thousands, tens of thousands, hundreds of thousands, or millions of people are interested in what you're wearing and want to emulate you. None of those things are easy, but the thing is if the account is about you, the nice thing is that nobody can be you as well as you can be you. Inherently, you should be the best in the world at that thing which gives that account purpose.

If you're going to go out and say, "I'm going to start a photography account." or "I'm going to start an account about interior design." or "I'm going to start an inspirational account where I just post photos that I really love.", you can grow that account. You can build a following that way, but you have to be really fucking good because you cannot lean on your inherent individuality as a person to separate you from other accounts.

If you have that talent if you have that unique vision, I think it can work really well and I think it's a fast easy way to kind of grow an account, but it is a rare talent and vision that you would have to have to be able to be successful there. That's all people.