Every successful business finds that success by trial and error, by experimentation. I think what gets frustrating in the influencer space is there is a lack of interest in experimenting. There is a lack of interest in testing things, and there's a lack of interest in data-drive growth. I think if you're frustrated with your low engagement levels, try something different. Try a new kind of post, try a new way of talking to people, try a new posting schedule. Whatever it might be, try new things and track how they do.

I on average I get 6,000 to 8,000 people seeing my posts. I've got 22,000 followers, 6,000 to 8,000 people on an average post see it. Now, the freshman class post I did with Sarah Jessica and Oscar, where I wrote the whole thing about why we're doing for a freshman class has 76,000 impressions, three times my following size. Now, that is probably not replicable, but if I was looking at it saying, "How do I increase engagement?" I would probably write more.

It seems like the posts where I write a lot and I have something actually meaningful to say, do a lot better for me and for my audience. I would do that. I wouldn't have learned that if I didn't write a post with a caption this long.

Again, you're not always going to have these big moments and this big things to say, but it always frustrates me when I speak to influencers who have been doing this for a year or two years or five years. I don't know what's happening, and you go to their feed, and you cannot see any experimentation happening. You can't see them trying anything new. It's like, "How are you going to unlock what is going to take you to the next level if you just do the same thing over and over and over and over again?"

If you look at this as a business that's going to go on for years, even if you say, "Okay, I'm going to look at the next two years of my Instagram." One week of that is one-- What's 1/104? It's less than 1%. If you look at the next two years and you take one week, and you say, "I'm going to do something drastically different this week," that is like 0.9% of the next two years of your content.

Which is to say it doesn't mean anything, and the things you do with one week of your feed have no lasting effect over two years of that feed. If you learn something in that week, if you learn something that works or you learn something that doesn't work, that is massively valuable over the next two years. If you can figure out in a week of fairly significant experimentation that you can get 10% more reach on your posts if you do this thing, and then you extrapolate that 10% reach out over the course of two years, the change is enormous.

You're talking magnitudes more people that are going to be seeing your posts, more and more people that are going to be following. It would make a enormous difference. That's if you could go from 10,000 people seeing your posts to 11,000 people, but you have to experiment and you have to have spreadsheets, and you have to say, "Week one. Experiment one. This is what I'm doing. These are the results.Week two. Another experiment. These were the results."

Do that, find the things that work, find the things that don't work. Once you find something that works, go in hard on that and try and get better and better at it. Then, continue to loop in new experiments so you can learn. This is not rocket science, but you cannot just post the same shit over and over again, not get the results you want, and then whine about it. That's not an option, not an option that I care to listen to.