• First of all, gutsy bold move on their part. I have always had a lot of respect for the founders of Instagram. I've always said that all of you should be worshipping at the feet of them for creating this incredible product. I think it's tough to work for Mark Zuckerberg.

    I think that it is tough to be a company that Facebook has purchased. Now we've had two groups of founders leave. The Whatsapp founder left as well. He unlike Kevin and Mike, he left $850 million on the table. He wanted to get out of Facebook so badly that he essentially paid $850 million to leave early but when you make billions, I guess 850 million isn't that much, I don't know. Great problems to have but what do I think will happen? I think that Kevin and Mike from what I understand were very staunch defenders of Instagram and trying to keep Instagram what it was meant to b and trying to keep it a really special place, that is as ad-free as possible.

    I think that with them gone, without somebody constantly fighting, you might see a faster integration of Facebook into Instagram. You already have started to see sometimes in your feed you can see Facebook notifications coming in to your Instagram feed which is really dumb and annoying. Look other side of it is look, one, Facebook is unbelievable company but 98%of the revenue comes from advertising. They're an advertising company Will you see more ads on Instagram? Probably and we'll probably start to see different ad products coming in at a higher velocity.

    We might see things rolled out that aren't as well thought out. I actually thought the IGTV launch was pretty piss-poor and I'm still what two, three months into IGTV. Never find myself using it. I think it's a pretty worthless product. We might see things getting launched more quickly but Facebook knows how valuable Instagram is. They know it's their only link to young people. Anymore young people do not like Facebook obviously.

    I do think that that Mark is cautious enough that he is not going to ruin the platform. He knows what they have there and they need to try and keep it pretty similar to what it is now. I don't think there's going to be any big change. I don't think there's going to be any big change for influencers in the short term. I wish Kevin and Mike well and again I think we should all raise a glass and say, "Thank you for building this amazing app and for staying." They are rich beyond their wildest imaginations and it's probably pretty annoying going to work and fighting with people every single day.

    They could be sitting in an island drinking and spending money and just like they could literally have a bonfire every night and just burn cash and they would never run out of money, but they chose to go to work because they chose to defend the community and defend that platform that is quite honorable. I think that Instagram is certainly a worse place for them not being at the helm anymore. We'll see what happens. But the nice thing is that we all have free will and if they fuck it up really bad, somebody will come up with another platform and that is the way things work. It happened to Tumblr, it happened to My Space before that, it happened to Frenzo before that, it happened to Facebook before somewhere in the middle there.

    This is a natural thing, we've always said on the show that I don't have any confidence that Instagram is going to continue to play as significant a role in culture as it is today in five years. There's just no way that that's going to happen. Mostly because young people don't use it. Super young people don't use it and eventually, whatever the kids are using will all get on. We'll see what that is.
    Episode #118
    - Instagram Founders Leaving, Follow-up Reports, Slow Times of Year