We talked a little bit about brand communication. I've talked about this a lot. If you haven't gone to the Drink with James search engine in a while, you can go and always just type and communicate or communication, you can see I've definitely touched on this. I think what I want to stress this week, I'm talking about brand communication, is I have yet to see an influencer, correct me if I'm wrong and send me an email if I'm incorrect here, I've yet to see an influencer who has a brand-specific newsletter. You have your newsletter that your subscribers subscribe to for lack of a better term. You got that normal consumer-facing newsletter, but I've yet to see a newsletter that's specifically for brands.

If I was an influencer and I was doing this full time, once a month I would send an email to every brand contact I had, everyone who had reached out for collaboration, everyone I had met at a party, every business card that I've gotten from a brand person. I would have a newsletter that said, "Here's what I've been working on. Here are some sponsored posts I did, here are some exciting new things I've been thinking about, here's a vacation I'm going on, here's the opportunities I'm looking for." Whatever it might be, it is a scalable easy way for you to stay in touch with brands every single month. Stay top of mind and, again, scale-out those communications so you don't have to actually write out the emails individually to each brand person every month.

I'm going to keep this brief, but once a month newsletter just for brands, send it out. I think that it is something I've never seen anyone do and I think you would make a lot of money from it because you would just stay top of mind. Once a month they'd be seeing something from you, they'd be seeing what you're doing, they'd be seeing new projects you'd be working on. You're that much more likely to get the next brand deal. Once you start it, feel free to put me on it. If you start a brand newsletter I want to see it, forward it to me or add me james@fohr.co. I would love to see that.

Tim is asking if you should curate the list in case you did a post for a competitor or something like that. If you did a post for Pepsi should you send it to the person that you know at Coke? I think it's totally fine. In the space brands, understand that there's going to be overlap, you're going to work with their competitors. Hopefully, you have the foresight to space those things out and not work with Pepsi, May first, and Coke, May 7th. I wouldn't worry about getting too crazy about customizing it and segmenting it. I would love if, in years, you had a huge list and you had a beauty one that you sent to your beauty clients and a fashion one to your fashion clients, and a home one to your home clients, but let's start with something simple, get it out there send it to me.