We've talked a lot about what to do when you're following the stock and you're stuck in a rut. I don't know when we talked about that.

If your following's stuck in a rut and you want to grow, my advice is always to try new things. Switch it up try something new, @dearmilano right now she just switched to doing three images in one post. She'll do not a carousel but she does the whole row. I don't always love that she's doing a really nice job with it. She's smart about this stuff she's watching her stat she's seeing that yes her individual engagement on each post isn't doing as well because they're made to be seen in a set of three.

She's getting a huge amount of profile visits because people are wanting to come see the whole thing and in a world where the algorithm is only serving your imagery to 15 to 25% of your audience give or take. If you can get those people to come to your profile, there's a good chance that they're going to go in and see things that they haven't seen before. That's a perfect example of someone who has been frustrated, tried something new. I don't know whether it's working from a falling standpoint but she's watching the data looking at what happens and trying to figure out if this is a good strategy for her.

You have to try new shit or the other thing is that sometimes, let's say this is what you're doing, what you're doing is just a line. It goes like this and this is what the world wants. It's up here and you're doing something but people aren't super interested in it, that happens sometimes that you have the thing that you're doing but people don't care. Then sometimes, those things come and converge eventually it could be that you just do the thing that you do for two years and you don't get a huge following but then the taste-- What people want changes, taste changes, style changes, things like that and then when the world comes around to a different viewpoint you're there.

A for instance would be if you are somebody that dresses and let's say you dress like a blearily and you're wearing big impactful outfits, a lot of ball skirts and gowns and dramatic stuff. That could be going really well for a while and then maybe people style changes and it goes more '90s and it goes more street wear. All of the sudden you're not gaining as many followers because people aren't actively looking for that style or that thing.

These things happen in cycles and if you feel like the thing you're doing isn't resonating with people, it doesn't mean that won't resonate with them in a couple years. This company's growth has not-- Has been fairly constant over five years but it's definitely turned up and been growing a lot faster over the last six months. That is because we're doing a thing that is in much higher demand than it was three years ago. We're not doing anything really different as the people want it, that can happen in your own feeds as well so don't abandon your style, don't abandon your point of view. I would never really change that but you can change tactically how you're doing things and see if that can jump-start your growth.