I think that most of the shit that Instagram does usually works. I think that you should probably involve yourself in it, invest in it. It's been out for a fucking day, what am I supposed to know? I'm no soothsayer. I don't know. I know a lot of you are trying to get into YouTube. It's really hard. I've talked to Marcel from one dapper street who is actively trying to build a YouTube audience right now and trying to do more video.

He has found that it's difficult to get his Instagram followers to go to YouTube. He's building his stand-alone YouTube audience. I don't think in any way this is a replacement for YouTube currently. YouTube's value mostly is its search. It's the second biggest search engine in the world next to Google. This search is powerful to a level that Instagram will just never be able to hit. You can find literally fucking every-- There's a video for literally everything. That said, it is hard to build an audience there.

We've been making videos for over two years now. We've built a little audience, certainly, we have a very niche thing that we cover and I'm not a super likable guy, but it's hard to grow. It's nice just like with Snapchat and Insta stories, it's nice to be able to lean on your followers and lean on that following that you've already built to give them video. I think travel recaps, things like that, I think they could work really well. I think if you have an audience that wants to see video and you want to show your audience video, I think it's going to be great. I think for beauty brands, it's going to be awesome to be able to work with lifestyle influencers who don't have a big YouTube following and get them to be able to do long-form video because, as we said, people once they're in Instagram, they don't want to leave the app. You're in the app, you want to stay in the app.

The ability to watch a 20-minute beauty tutorial on your phone, if that's what you're into, it's great, it's a good play for Instagram. I'm excited to see where it goes. So far, I've seen a bunch of influencers just post shit that they had laying around to it because they think people are playing with it. We're going to throw up a couple Drink with James on there just to see what the hell it's all about. Hopefully, maybe we'll check back in a month and see where we're at. See if there's any good applications and anything exciting but you're an influencer, this is your job.

You need to try these things. You need to you need to give it a go. You need to see what you can do. Instagram is going to be pushing this really hard for the next few months and so. Not a lot of people are doing it, so you have this gap of a couple months where there's not a huge amount of content on this platform and Instagram is desperately looking to fill it with content, so the chances of you getting seen are quite a bit higher.

For instance, when Insta Story was launched I think, they were getting on average influencers were getting like 50% of their audience that was seeing their stories because nobody was doing the stories. Now, there are much more stories than there are static posts on Instagram and that average has dropped down to like 9%. The same thing will happen here so get in early, start publishing shit, play around, experiment and let me know what works. I don't fucking know. Teach me something for once. Jesus.