Good question, you've been at it for five years. It's working, you've got it, you got a nice following, it's growing, things are starting to happen but right, where you focus? There's as you said Snapchat, Instagram stories and Pinterest in your bog. All of these different places that you could be focusing, what do you do? I think the short answer is that like until you have help and hopefully you get to the point where you are hiring people to help you, you need to focus on what you're good at.
If you looked at your Instagram, and your Snapchat, and your Pinterest, and your Facebook, and your Twitter, and your blog and all these things and you just look at the numbers and said what's doing the best, then that's one way to know where you should focus. Another thing is like what do you enjoy? If you love Snapchat but you hate updating your blog, again, it's never going to work. Doing your blog is never going to work. You're never going to be able to force yourself every day to put the amount of effort and love and sweat into the thing to make it popular if you don't like it.
Also, step back and say like, "What do I find myself just doing for fun? What do I enjoy?" Focus on that. Because I guarantee, every person I've talked to that is very successful in this industry, every single one of them, not a single one started it to make money. None of them looked, sat there in the beginning of this and said, "I'm going to be a blogger. I'm going to focus on Instagram because that's where I'm going to make money. I'm going to charge and have a sponsored post. Then, I'll have a jewelry line. Then I'm going to do this and I'm going to do this."
Not a single one of them. They were just like, "I like doing this." That can be frustrating advice but I guarantee in the long run, that's the thing that's going to make the difference. Focus on what you love, do that thing, do it well. You'll either grow an audience or you won't. [chuckles] If you don't, at least, you're doing what you love. I see too much of people copying other influencers and other things that have worked because they're trying to get successful.
That's not why we're doing this. You should be sharing things that you're passionate about and that you love. Just because one influencer takes a lot of photos of the Brooklyn Bridge and is really popular, it doesn't mean that you can run out and take photos of the Brooklyn Bridge and all of a sudden make tens of thousands of dollars. It's not going to work. You have to find the thing that you love. Talk about that and see if people are interested. The worst thing is they're not but at least, you're still doing something you enjoy. That's it y'all. We're going to try to get some more people on the show here coming up soon. It is Fashion Week, to all of my friends out there, to all of you all who are going to Fashion Week, good luck. Stay hydrated, enjoy yourself.
- Staying Authentic, Alternative Revenue Sources